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Privacy Policy

This Privacy Notice (“Notice” or “Policy”) applies to SAM’S, SAM’S 21, its owner/owners/licensors/staff and its US affiliate entities (“SAM’S”, “SAM’S 21”, “the Company”, “we”, or “us”). It applies to all information collected by SAM’S through its online properties and mobile applications (“the Site”) where this Privacy Notice is posted. It also applies to information that SAM’S collects through offline methods and any of its affiliated stores.
Unless otherwise indicated, this Policy does not apply to a SAM’S Qualified Distributor’s (“Distributor” or “SAM’S 21 Distributor”) collection or use of information obtained by the Distributor directly from you or from sources other than SAM’S, unless it then is shared with and retained by the Company.

Collection and Use of Information

The purpose of this Privacy Notice is to inform you of the kinds of information we may collect, how such information may be used, with whom such information may be shared, your choices regarding the collection, use and sharing of such information, your ability to access and correct such information and the security procedures we use to protect this information.

The Company, the Site, or a third-party service provider acting on our behalf (“Service Provider”), may collect and use information from and about you as described below.

Personal Information

We may collect your personal information in various ways, including when you

  1. order products, gift cards or services from us;
  2. register with us on our Site to shop or participate in our online community;
  3. provide your information to us in a Store;
  4. sign up for newsletters, email or other communications from us;
  5. participate in surveys, contests, sweepstakes or promotions;
  6. utilize our Email to a Friend feature;
  7. request information from us or otherwise contact us, or 8. interact with our social media features. The personal information we collect may include your name, email address, mailing address, telephone number, mobile telephone number, credit card number, birthday, gender and income.

We use information from and about you:

  1. to fulfill orders, provide services and communicate with you;
  2. to improve your shopping experience;
  3. to respond to your inquiries;
  4. to make promotional and marketing offers to you, and help us target specific products and services to you; and (5) to help us develop and improve our Site and Stores and tailor our Site and Stores to your interests.

Additionally, we may combine your personal information with personal and non-personally identifiable information we receive from and about you from other online and offline sources.

Information We Collect By Automated Means

When you visit our Site, we (and our Service Providers) may collect certain information by automated means, using technologies such as cookies, web server logs, web beacons, JavaScript and other software.

Cookies are files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings on your device. Your browser may tell you how to be notified when you receive certain types of cookies and how to restrict or disable certain cookies Please note, however, that without cookies you may not be able to use all of the features of our Site.

In conjunction with gathering information through cookies, our web servers may log information such as your device type, operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone where your device is located. The web server logs also may record information such as the address of the web page that referred you to our Site and the IP address of the device you use to connect to the Internet. They also may log information about your interaction with the Site, such as which pages you visit. To control which web servers collect information by automated means, we may place tags on our web pages called “web beacons,” which are small files that link web pages to particular web servers and their cookies. We also may send instructions to your device using JavaScript or other computer languages to gather the sorts of information described above and other details about your interactions with the Site. Cookies or web beacons may also be used to let us know if you have opened an email from us.

Both the Company and others (such as our Service Providers or advertising networks) may collect personal information about our visitors’ online activities over time and across third-party websites. We may use third-party web analytics services on our Site, such as those of Adobe Analytics and Google Analytics. These Service Providers help us analyze how users use the Site. The information collected for this purpose (including your IP address and other information collected by automated means) will be disclosed to or collected directly by these Service Providers. To learn more about opting out of these activities, please contact us at

The providers of third-party plug-ins on our Site, such as a Facebook “Like” button, may use automated means to collect information regarding your use of the Site and your interactions with the plug-ins. This information is subject to the privacy policies or notices of the plug-in providers.

Online Advertising

We may collect information about your online activities for use in providing you with advertising about products and services tailored to your individual interests. This section of our Privacy Notice provides details and explains how to exercise your choices.

You may see certain ads on other websites because we may participate in advertising networks. Ad networks allow us to target our messaging to users through demographic, interest-based and contextual means. These networks track your online activities over time by collecting information through automated means, including through the use of cookies, web server logs and web beacons. The networks use this information to show you advertisements that may be tailored to your individual interests. The information our ad networks may collect includes information about your visits to websites that participate in the relevant advertising networks, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Site and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts. To learn how to opt out of ad network interest-based advertising, please contact us at

Using cookies, we utilize Google AdWords remarketing service, Google Display Advertising (such as Remarketing with Google Analytics, Google Display Network Impression Reporting, DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting) and Criteo to (1) show you our ads on other websites based on your prior visits to our Site, and (2) better understand our ad impressions and use of ad services. In connection with the Google Analytics Demographics and Interest Reporting service, we may use data from Google’s interest-based advertising or third-party audience data (such as age, gender and interests) with Google Analytics to understand and improve our marketing campaigns and Site content.

Our Site is not designed to respond to “do not track” signals received from browsers.

Sharing Information With Third Parties

SAM’S does not share, sell or trade your personal information gathered online or in Stores with third parties for their marketing purposes, except with your consent or as described in this Privacy Notice. Further, we do not contribute to or participate in cooperative databases, which give third parties access to such personal information.

We may share your information with our Service Providers that provide internal business, professional, or technical support functions for our site and business. We may share your personal information if such action is required for us to comply with any valid legal process, such as a subpoena, search warrant, statute or court order, or any administrative or investigative request from a law-enforcement agency. In addition, we may share your personal information if we believe that such disclosure is necessary to address any unlawful acts or acts that may endanger the health or safety of a customer or of the general public.

We may also share non-personally identifiable or anonymous information about you, such as age, gender, types of products viewed, frequency of Store visits, Site pages you access most frequently or search terms you enter with third parties. For example, we may provide a third party with such information as the number of people who shopped at our Site during a specific time period or the number of people who shopped at our Stores and meet certain demographics (e.g., age or gender) during a specific time period. This non-personally identifiable or anonymous information does not personally identify a specific visitor to our Site or Stores. Information collected through third-party plug-ins and widgets on our websites (such as information relating to your use of a Facebook “Like” button) is collected directly by the providers of the plug-ins and widgets. This information is subject to the privacy policies of the providers of the plug-ins and widgets, and we are not responsible for those providers’ information practices. If you are a California resident, you may ask us to refrain from sharing your personal information with certain of our affiliates and other third parties for their marketing purposes. Please tell us your preference by contacting us

We reserve the right to transfer personal information in the event it sells or transfers all or a portion of its business or assets (including in the event of a reorganization, dissolution or liquidation). Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use the personal information in a manner that is consistent with our Notice.


We have taken certain physical, administrative and technical steps to safeguard the personal information we collect from and about our customers and Site visitors. For example, we use Secure Sockets Layer (SSL) technology to protect the security of your online order information. While we make every effort to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures.

Children’s Information

The Site is a general audience web site that is not directed to children younger than 18. We do not knowingly collect, use or disseminate any personal information from children under the age of 18, unless permitted by law. If you believe we may have collected personal information from your child on the Site, please contact us at and we will make reasonable efforts to delete it from our records, when required by law.

Information Removal

If you prefer not to receive marketing emails from us, please click on the unsubscribe link within any marketing email you receive from us. If you prefer not to receive marketing mail via the mail carrier, please let us know by sending an email-request to

Please be sure to include in any email or postal mail your full name, email address, postal address and any message. Please note that such requests may take up more days as you assume from the time of receipt to become effective.

International Transfers

We may transfer the personal information we collect about you to recipients in countries other than the country in which you originally provided it. These countries may not have the same data protection laws as the country in which you provided the information. When we transfer your information to recipients in other countries, we will protect that information as described in this Privacy Notice and will comply with applicable legal requirements providing adequate protection for the transfer of personal information to recipients in countries other than the one in which you provided the information.

Third-Party Links

This Site may contain links to third-party websites, which may have privacy policies that differ from our own. These links are provided solely for the convenience of our Site members and customers. We are not responsible for the content or privacy practices of such websites. We encourage you to review the privacy policies and terms of use of any third-party websites or services.

Revisions and Modifications

We reserve the right to change this Policy at any time. Any changes to it will be effective immediately upon notice, which may be provided to you by posting the latest version on the Site. Your subsequent use of the Site will be deemed acceptance of such changes. Be sure to review this Privacy Policy periodically to ensure familiarity with its most current version. By using the Site following the posting of changes to this Privacy Notice, you agree to all such changes.